Once you've spoken with a decision maker, you're in a good position to prepare a comprehensive yet simple proposal.
If you’ve done your work well in the previous steps, you should have all the information you need to create an effective proposal that addresses all the important items.
- How will you meet their goals?
- What value will your offering provide?
- What assets are you offering and how will they meet the sponsor's objectives?
- Outline the audience demographics
- Discuss the methods you’ll use to measure the success of the event
- Provide detailed financial information
- All costs associated with the partnership
- What other sponsors have paid for similar offerings
- Explain how the ROI will be measured for the event and agree on success criteria