Further qualify your target sponsors by asking some key questions about each sponsor on your list:
- What are their goals and objectives for sponsoring events?
- Are they focused on acquiring new customers?
- Are they focused on awareness and brand building campaigns?
- Do their needs and audience demographics match my offering?
- What assets do they typically use to reach their target audience?
Here are a few ways to help you answer these key questions about each company:
- Review previous sponsorship deals the company has completed
- Look at their annual reports and financial disclosures if available
- Search for press releases related to their partnership activities
NEXT: Obtain contact info for a sponsorship decision maker