When posting a pitch, you need to add a pitch deck. Here are some guidelines to keep in mind when building your deck:
- Keep it brief, eye-catching
- What is your goal? A common goal is to peak a viewer's interest so that they want to learn more by emailing you or visiting your website
- Make it more "show" rather than "tell". Use images and infographics, and minimal text
- 4 - 12 unique slides
- Highlight your opportunity, your audience, and your team
- Specify how you'll create awareness, increase brand loyalty, and boost community & public relations for them
- Demonstrate that you understand who your audience is and what their values are. A good sponsorship authentically aligns a brands' and audience's values
- Share examples of previous partner successes if you have them
- Break down the estimated ROI for a new Sponsor. Use an example, statistics, case study, and/or quote. If you don't have this info for your opportunity, find comparable examples
- In most cases, we recommend avoiding showing sponsorship packages and pricing. However for smaller opportunities, it may make sense
- Share creative ideas for activation so they can see you'll work with them to make a custom offering. Have realistic valuations to the benefits and activation options ready in case you are asked
- Include your contact info