Best practices for your sponsorship sales pitch deck

SponsorPitch Support
SponsorPitch Support
  • Updated

When posting a pitch, you need to add a pitch deck. Here are some guidelines to keep in mind when building your deck:

  1. Keep it brief, eye-catching
  2. Make it more "show" rather than "tell". Use images and infographics and minimize text
  3. 4 - 10 slides
  4. Highlight your opportunity, your audience, and your team
  5. Specify how you'll create awareness, increase brand loyalty, and boost community & public relations for them
  6. Demonstrate that you understand who your audience is and what their values are. A good sponsorship authentically aligns a brands' and audience's values
  7. Break down the estimated ROI for a new Sponsor. Use an example, statistics, case study, and/or quote. If you don't have this info for your opportunity, find comparable examples
  8. In most cases, we recommend avoiding sponsorship packages and pricing
  9. Share creative ideas for activation so they can see you'll work with them to make a custom offering
  10. Not total pricing, but if possible assign realistic valuations to the benefits and activation options
  11. Include your contact info


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